Templates, frameworks, and checklists from the work I actually do — free to use. No gated PDFs. Just useful stuff.
Template
The same framework I use with clients. Map your market, offer, channels, and KPIs on a single page — built for execution, not decks.
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Every structural, technical, and content decision that helps your pages get cited by AI tools like ChatGPT and Perplexity. 40+ points.
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The brief format that eliminates writer's block and ensures every piece is built to rank. Fill in the blanks, get great content.
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Get specific enough about your ideal customer that your messaging practically writes itself. Covers demographics, psychographics, and triggers.
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CAC, LTV, ROAS, and organic attribution — all in one Google Sheet. Plug in your numbers, see where your growth is actually coming from.
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Inspired by Hormozi's offer framework — how to build an offer so good, saying no feels irrational. With a worked example for service businesses.
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