The work.The numbers.

Unlocking $12M+ in revenue through a compliant FireTV policy workaround — turning a structural constraint into an incremental opportunity.

Launched a complex interactive FireTV ad experience — zero QA failures, delivered ahead of schedule, elevated client confidence in premium formats.

High-visibility seasonal campaign delivered on time under maximum pressure — SLA fully intact, revenue window protected.

Built an SLA tracker from scratch that eliminated campaign chaos across verticals — automated urgency detection, deadline logic, cross-team visibility.

Rebuilt paid media strategy across 4 platforms — Google, StackAdapt, LinkedIn, Meta — stabilized performance and eliminated executive misinterpretation of the data.

Improved ROI for a wealth management firm in a high-CPC, narrow-audience environment through blended cost analysis and intent-tiered keyword strategy.

Ad creative rewrite for a national sports retailer — shifted from product description to outcome messaging, lifted CTR and online sales.

Built consistent lead flow for an aesthetics clinic in one of marketing's most trust-sensitive industries — trust-first funnel, sustainable CPL.