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Three disciplines.
One goal.

No packages. No templates. Every solution is custom-built around your business goals — because generic marketing gets generic results.

01

Growth Strategy

The foundation everything else is built on. Understanding your market deeply before we spend a single dollar or publish a single word.

What this actually means

Most businesses jump straight to tactics — "let's run some ads" or "let's do some content" — without understanding who they're talking to, what those people actually want, and why they should choose you over anyone else.

Growth strategy is the diagnosis before the prescription. It's the work that makes everything else more effective. Without it, you're spending money on tactics that might work — or might not.

What the process looks like

We start with a deep dive into your business: your current customers, your competitors, your offer, your market position. Then we map the gaps — where growth is being left on the table — and build a custom roadmap to close them.

No templates. No copy-paste from another client. Your market is different. Your business is different. Your strategy should be too.

What you get

  • Market & competitor analysis
  • Customer persona mapping
  • Positioning & messaging framework
  • Growth gap audit
  • Channel prioritization
  • 90-day execution roadmap
  • Funnel architecture
  • KPIs tied to business goals
02

Content Creation

Content that does more than fill a page. Built to engage your audience, build your brand, and move people toward a decision.

Content that actually works

Most businesses treat content as a box to tick. Post something. Send a newsletter. Write a blog. The problem isn't the content — it's that it's created without a clear purpose, a clear audience, or a clear reason for someone to care.

Every piece I create starts with a question: what does this person need to hear, and what do we want them to do next? That answer shapes everything — the format, the tone, the structure, the call to action.

Formats I cover

Blog articles and long-form content. Social media posts across LinkedIn, Instagram, and beyond. Email sequences and newsletters. Video scripts for YouTube, Reels, and ads. Website copy. Landing pages. Whatever format your audience consumes — I can create it, and make it work harder than the generic version.

The goal is content that sounds like you — not like every other brand in your space — and that moves your audience from awareness to action.

What you get

  • Blog & long-form articles
  • Social media content (LinkedIn, Instagram, X)
  • Email sequences & newsletters
  • Video & podcast scripts
  • Website & landing page copy
  • Brand voice & tone guidelines
  • Content calendar
  • Monthly performance review
03

Content & SEO/AEO

Content that ranks on Google and gets cited by AI. The long game that compounds over time.

Why SEO/AEO is the future

SEO you probably know. AEO — Answer Engine Optimization — is the next frontier. When someone asks ChatGPT, Perplexity, or Google's AI Overview a question in your space, does your brand get cited? That's what AEO determines.

Right now, most businesses aren't optimizing for AI-generated answers at all. That's a massive early-mover advantage waiting to be claimed — and it starts with content that's structured to answer questions definitively and authoritatively.

Content that actually compounds

The goal isn't content for content's sake. It's building a content library that generates organic demand on autopilot — bringing in the right people at the right moment, through search and AI citations alike.

This means topic clustering, semantic SEO, schema markup, E-E-A-T signals, and FAQ structures baked into every piece — not added as an afterthought.

What you get

  • Keyword & topic research
  • AEO-optimized content briefs
  • Long-form blog articles
  • FAQ schema markup
  • On-page SEO optimization
  • Content calendar
  • Internal linking strategy
  • Performance tracking
04

Performance Marketing

Paid media that pays. Every campaign tied to a business outcome — not a vanity metric.

The problem with most paid ads

Most ad campaigns fail not because of budget or targeting — but because of the offer. You can have perfect targeting and still convert nobody if the offer doesn't land.

Before I touch a campaign, I make sure the offer is clear, the message is specific, and the creative is built to stop the scroll and speak directly to what your customer actually wants.

What I run and how

Meta (Facebook/Instagram), Google Search & Display, LinkedIn — depending on where your customers actually are. Every campaign is built from first principles: audience, message, offer, creative, funnel. Then optimized relentlessly based on what the data says — not gut feeling.

The goal is always cost-effective customer acquisition, tracked back to real business metrics like revenue and pipeline — not CPM or reach.

What you get

  • Campaign strategy & architecture
  • Audience research & targeting
  • Ad creative direction
  • Landing page recommendations
  • A/B testing framework
  • Weekly performance reports
  • Conversion tracking setup
  • Ongoing optimization

The guarantee

No growth.
No fee.

Every engagement starts with a clear definition of what growth looks like — in real numbers. If we don't hit the targets we agreed on, you get your money back. The specifics are in the engagement agreement. No asterisks, no exceptions.

Let's talk about your goals →